BRAND STORY

SINGL/R began as a transition.

What started as an interest in minimal clothing evolved into a deeper question: what would life look like if fewer decisions were made, but made well?

Minimalism as an aesthetic was not enough. What emerged instead was grounded minimalism—a disciplined approach to living built on consistency, repetition, and restraint.

SINGL/R exists to document and support that practice.
Not through trends or seasonal statements, but through foundational pieces that reduce choice and reinforce rhythm.

This brand is not a destination.
It is a structure—meant to be lived inside.